WHAT?
The farmer’s market at the Ferry Building in San Francisco is well known for its produce and ready food variety as well as for its amazing views of the bay. This customer journey map aims at understanding and explaining the relationship between farmer’s market customer and their social media connections based on the concept of ZMOT (Zero Moment of Truth).
WHY?
The concept of ZMOT is present in our daily lives as we use apps and check reviews for product and services in order to make purchase decisions. From choosing a restaurant for lunch to deciding which car to buy, ZMOT is a constant in our lives.
HOW?
This customer journey map was created to better understand the customer, review, service relationship through the lenses of ZMOT
